The user collection consists of two sections: the Demographics, and the Tech. Google Analytics new monetization reports provide you insights on this plus total buys vs first time buys, average purchase revenue per user, and more. Following are the other GA4 Monetization Reports: Monetization Overview Report. For instance, when a user creates an account or makes a purchase. [GA4] Understanding Google Analytics Reports - Analytics Help We are dedicated to A Healthy Georgia. Events report is where the magic happens. Monetization Monetization Overview E-commerce Purchases In-app Purchases Publisher Ads Retention Acquisition: The Crucial First Stage Of The Life Cycle The ultimate goal of any business website is to acquire new customers, convince them to make a conversion, and ultimately retain these customers. The best way to get started with GA4 is to use a technique called parallel tracking. Operating system The operating system used by the visitors on your website. Join our community of experts now! PDF Claim Resolution Guide Georgia-Pacific Containerboard Try it free for 14 days. GA4 calculates the Purchase revenue metric as the sum of revenue from purchases made on your website and/or app, minus any refunds given. But you can change the date range at any time by simply clicking on the date range shown in the top-right corner of the report and setting a new range. Acquisition reports are critical for any website, and WordPress is no exception. Suppose your website or mobile app is monetized with advertisements. At the top of the GA4 window, youll find a search bar where you can look for specific reports or data. If these events are not fired or are not fired correctly, then GA4 will report (not set) in the ecommerce reports. Im sure many of you have been hearing about GA4, a new Google Analytics property that collects data alongside your existing Universal Analytics property. If you want to read more about upgrading to GA4, Google put together an excellent guide which I have linked for you. Over 15 years of experience in digital analytics and marketing, Author of four best-selling books on digital analytics and conversion optimization, Nominated for Digital Analytics Association Awards for Excellence, Runs one of the most popular blogs in the world on digital analytics, Consultant to countless small and big businesses over the decade. Instead, Universal Analytics focused on metrics like Sessions and Users separately. |Jun 27, Reporting Browser The browser used by the visitors on your website. "How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own. The last section is metrics which is used to see active users, transactions, and more. #3 In-app purchases Report This report provides information about the products you sell through your mobile app. Dimensions help make this happen. For instance, you may be wondering: Do more people find our website through Instagram and then click on an ad? The main issue seems to be the GA4 metrics since theyre now event-driven instead of pageview-driven. This article is about Google Analytics 4 properties. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Maybe the problem related to the data I'm sending I'm not sure. Acquisition is about understanding how users got to your website. You can adjust the date range using the drop-down menu in the top right of the report. Engagement reports serve well to help you see how users engage with your website. For example, if you want to view the traffic for certain brands or categories, you can search for the brands or categories using the search bar and pressEnter. This sums up the engagement data within the other reports under the same category. The third hierarchical category in which you classified an item (e.g., a product you sell). Get in touch. Order Coupon Report Item list Report You can find the most visited pages and screens on your website here. Introduction to Monetization Reports in GA4 - GA4WP Once you have set up ecommerce tracking in GA4, you can access the various ecommerce reports in your GA4 property under Monetization. From my understanding this report allows you to measure the retention of your website visitors. Reports and visuals here give you a better idea of user technology by letting you get more specific details. These metrics provide information about the users in the consideration phase who show interest in learning more about your products and services. This website uses cookies to improve your experience while you navigate through the website. Some marketers love it. Necessary cookies are absolutely essential for the website to function properly. Anomaly Detection in Google Analytics 4 (2022) - MeasureSchool There's one key innovation. The cookie is used to store the user consent for the cookies in the category "Performance". 14 Google Analytics 4 (GA4) Metrics To Track - AgencyAnalytics If you have already transitioned to GA4, but are still having trouble juggling around different reports to categorize the important metrics and analyze them, you can check out our pre-built GA4 dashboard templates. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. These GA4 reports can help you answer the following questions: Which advertising channels or campaigns perform the best/worst? Where are they from? Ecommerce transactions are all transactions that occur through a website or app, like a purchase or subscription. Realtime reports in GA4 work almost the same way as they did in Universal Analytics. If you dont see traffic coming in via realtime reporting for your newly launched campaigns right away, it can be easier for you to detect the source of the problem in order to fix it. By understanding how users are engaging with a website or app, marketers can optimize their campaigns to increase conversions and generate more revenue. GA4 Reports tab is the central hub for accessing and analyzing data in a GA4 property. This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. To track user engagement with your promotions and assess their effect on conversions, fire the view_promotion and select_promotion events on your website/app. on October 20, 2022 (last modified on February 8, 2023) 12 minute read, Differences between Dimensions and Metrics in Google Analytics 4, Differences between Metrics in GA4 and Universal Analytics, Google Analytics vs. Universal Analytics: 4 Main Differences, Where Are My Views In Google Analytics 4? Learn more. Understanding Google Analytics 4 Monetization Reports From here, you can create a custom filter based on up to 5 dimensions. GA4 Problems - 4 Challenges With Google Analytics 4 Understanding Google Analytics 4 In-app purchases Report The more page titles you click the more your flow will be built out. You can get to see who views items you sell, the number of ad impressions in your apps, and generally the sources that provide revenue for you. When you scroll down further, the Monetization Overview report shows the following three data cards: The first data card allows you to see the items purchased by the item list name: The Item list name dimension denotes the name that you specified for a list of products you sell while setting up ecommerce tracking. Related: Where Are My Views In Google Analytics 4? For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. Whats their web browser? The default reports offer a lot of data, but depending on the website and the business, you may need a different concoction. Google Analytics 4 (GA4) Channels, Source and Medium explained. These cookies ensure basic functionalities and security features of the website, anonymously. The fifth hierarchical category in which you classified an item (e.g., a product you sell). Universal Analytics and GA4 use different measurement models. Mission. Now you can see not only which groups are visiting your website most frequently, but also which groups are most engaged, make the most purchases, spend the most time on your website, and more. 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Monetization reports in Google Analytics 4 (GA4) are a powerful tool for businesses and digital marketers that use Google Analytics to track and measure the success of their monetization efforts. Which cities/countries/devices have the best/worst conversion rate? Heres a few additional things you may want to explore: One of GA4s most popular new features is the Explorations tab. Why is this necessary? By default, GA4 does not provide ecommerce data in its reports. You may be able to use this data to identify issues like poor site performance on certain screens or browsers. For this article, well work our way straight down the list of reports along the left menu. With Google Analytics 4, you'll first notice that it has a new interface. It is designed to protect users' privacy and provide more accurate reports than previous versions. We will be discussing about eCo. Here, you can find how many users trigger the events on your website or mobile app as well as how frequently they are triggered. In the "Property" column, click on "GA4 Setup Assistant." Fill in the required information. Here youll be able to see granular data about the actions your website visitors are taking. Customize reports You can change the reports that appear on the left, and you can change the information included in each report. In Google Analytics 4, you can only create event-scoped custom metrics. Do I have any product or collection page that has a bad user experience and needs my attention? 2023 Databox, Inc. All Rights Reserved. This simplifies the way that you track promotions like special offers, discounts, and coupons. The life cycle collection provides you with a closer look at user activity through different stages under Acquisition, Engagement, Monetization, and Retention. In the context of GA4 ecommerce tracking, promotions refer to internal promotions on your website, where you advertise one part of your website or app from another part of your website or app via banners or popups. When someone gives you access, there are several options including one to hide revenue. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. When you scroll down further, the Monetization Overview report shows data trend for the Average purchase revenue per user metric: You can also see the list of the top items purchased during the selected time period: The Item name dimension denotes the name of the item purchased by your website/app user. Instead, it allows you to see the source or channel that drove traffic to your website regardless of whether its that users first visit or their hundredth. Participate in our reports and get to showcase your expertise and business to a massive community. How to remove not set in GA4 (Google Analytics 4), GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook, GA4 (Google Analytics 4) Custom Metrics Tutorial, What are Predictive Metrics in Google Analytics 4 (GA4), GA4 (Google Analytics 4) Ecommerce Tracking via GTM Tutorial, Understanding Google Analytics 4 Monetization Reports, Understanding Google Analytics 4 Ecommerce Purchases Report, Understanding Google Analytics 4 In-app purchases Report, Understanding Google Analytics 4 Publisher Ads Report, Understanding Google Analytics 4 Promotions Report, Understanding Google Analytics 4 User Purchase Journey Report, Understanding Google Analytics 4Order Coupon Report, GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial, Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide, GA4 Site Search Tracking Site Search in Google Analytics 4, GA4 (Google Analytics 4) Scroll Tracking Tutorial, Self-referral Google Analytics 4 Referral exclusion GA4, GA4 (Google Analytics 4) Data Import Tutorial, Google Analytics 4 Content Grouping Create Content Groups in GA4, How to Track Single Page Apps in Google Analytics 4 (GA4), utm_source, utm_medium, utm_campaign Parameters GA4 (Google Analytics 4). To see more details about the items purchased, click on the View items link at the bottom of the card: You should now see the Ecommerce purchases report: The Ecommerce purchases report provides information about the products you sell on your website. How many people are new to your site and how many people are returning for a second or third time. All of this is a few clicks away once you sign up for a free trial. Refer to the Universal Analytics (UA) section if you're still using a UA property. E-commerce folks, this one's for you. This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business. GA4 Reports tab is the central hub for accessing and analyzing data in a GA4 property. Clear search Engagement metrics are used for assessing the attributes of engagement dimensions. In that case, this report will help you see how much youre earning, which ads are generating the most revenue, and which pages are generating the most impressions and clicks on the ads. This section allows you to go ahead and create your own dashboard full of collections & reports that you need the most by simple drag & drop actions. Note: This article describes the default. Sessions Per User. How to Track Monetization using Google Analytics 4 - YouTube By checking out engagement which is based on the events and conversion events, you can monitor the pages and screens that have the most user engagement. Fortunately, Google Analytics 4 allows you to detect these abnormal patterns in your data, dive deeper into their analysis, and thus fix the underlying issues. You can use demographic metrics to understand your customers interests. My goal of this post though is to teach you about the new Analysis hub and specifically how to build a behavior flow report. How many users completed goals or purchases? Take control of your companys performance with our free course on the Predictable Performance Methodology. The report shows data for the last 28 days by default. You can get a real-time snapshot of the users on your website over the last 30 minutes. For example, if someone visits www.googlemerchandisestore.com/Bags, then 'googlemerchandisestore.com' is the domain and 'Bags' is the page path. Google Analytics 4 Glossary: New GA4 Terms to Know - MonsterInsights Master the Essentials of Email Marketing Analytics Now that weve gone around the world, lets quickly zoom in on some ways that you can use the Reports Tab to better understand your audience and make data-driven decisions about your website and your business. GA4 standard reports are broken out into 3 collections: Life cycle collection - data is organized and displayed by the stages of a customer's journey - acquisition, engagement, monetization and retention. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. As expected, the Overview is once again like a snapshot of the data shown below. Here is how to fix it. One report that I loved in the Universal Analytics platform is the behavior flow report and at first when I started using GA4 I was thinking shit they removed the behavior report but not only was I wrong, they upgraded it! The Demographics Overview report shows you all kinds of information about the people who visit your website: You can see if your website tends to attract visitors from certain parts of the world or if its more popular with men or women. How to Track Phone Calls in Google Analytics 4 Call Tracking Tutorial. GA4: total revenue is 0 and Monetization screen not showing data Here's how parallel tracking works You continue to track your site using your existing Universal Analytics property. CMO Flash Report April 2019 - medicaid.georgia.gov Metrics are defined as quantitative measurements where the value is always presented via numbers (average, ratio, percentage, etc.). But were all going to have to take it for a spin because UA is set to sunset in July of 2023 and GA4 will replace it permanently. Device category Showcases whether visitors are using a desktop, mobile, or tablet device. Cost of using BigQuery for Google Analytics 4, Advantages of using Google BigQuery for Google Analytics 4, Maths and Stats for Web Analytics and Conversion Optimization, Master the Essentials of Email Marketing Analytics, Attribution Modelling in Google Analytics and Beyond, Attribution Modelling in Google Ads and Facebook. Promotions Report. You can also toggle this report by clicking the dropdown and grouping acquisition by other dimensions like Source, Medium, or Campaign. The Overview shows a breakdown similar to the Demographics Report, highlighting the types of systems and devices that are used more frequently by users coming to your site. My Step-By-Step Blueprint For Learning and Mastering Google Analytics 4 (GA4). Save my name, email, and website in this browser for the next time I comment. These reports let you see the percentage of users that re-visit your website each day in the first 42 days after the first visit. It would be wise to note that these reports do not currently show the revenue of ads on your website. The report shows data for the last 28 days by default. Since were focused on the Report tab in this article, we wont cover all of the details for how to use it. GA4 is designed to provide simple reporting backed by powerful machine learning to track data. Calvin is VP of Data Science at DreamHost, responsible for delivering data-driven insights using customer and internal metrics. You can get platform-specific summary cards to see the performance of your marketing campaigns. Once you have linked your GA4 property with your Google Adsense account and more than 24 hrs have elapsed, you could see the data on this data card: For more details, click on the link View publisher ads: You should now see the Publisher ads report: Through the Publisher ads report, you can measure the performance of your ad units in terms of impressions, clicks, exposure and total ad revenue.