We know this integration is critical to many of our users, and we want to hear your feedback! The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged. This is what you have to look forward to. GA4 comes with two types and scopes of custom dimensions: All hits are now event-scoped custom dimensions. The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). The number of units for a single item included in purchase events. Just like every individual is different from each other in terms of their needs, every business has its own model and requirements. Remember that you need to enter your account and property ID as requested in this photo. The numeric identifier of an Audience. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. It goes without saying that knowing what browsers and devices your website/app is accessed from can help you focus your testing on the devices and browsers that your customers are in fact using. Populated by the 'shipping' event parameter. The mobile device model (example: iPhone 10,6). For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. The sum of revenue from purchases made in your app or site. Here's how you can use the following table: Filter: You can use it to filter each column in the table Add: You can use it to add/hide columns. e.g. Google Analytics 4 API - Missing dateHourMinutes - Stack Overflow The number of times users added items to their shopping carts. Step 5: search for and add 'Session conversion rate'; click on Save. For metrics and dimensions we simply choose them from a list of what is available in our GA4 property. First, we need to set up the event in GTM or send it to GA4 (however you prefer). I am trying to fetch eventCount metric with respect to date, campaignId, campaignName and eventName using python. The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). If you have any comments or requests for metrics/dimensions, please dont hesitate to contact our support team. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. What is a dimension in Google Analytics? And what about metrics? If you want to change the event parameters or the scope, then you will have to archive the custom dimension. If youre looking to audit your own GA4 account or any clients, then here are 16 Questions to ensure your account is set up properly. Why is category theory the preferred language of advanced algebraic geometry? Finally, we can fetch a Pandas dataframe of the metadata from your GA4 property using the get_metadata() function. Populated by the event parameter 'video_url'. These cookies will be stored in your browser only with your consent. These limitations, referred to as quotas, can be viewed in the GA4 interface to keep track of the number of custom dimensions youve used and have remaining. (We are transitioning from Universal Analytics to Google Analytics 4 and this has not been a problem with Universal Analytics). Here's the glossary of all the dimensions and metrics for the new Google Analytics v4. Great news for users who want complete flexibility with GA4: We know this integration is critical to many of our users, and we want to hear your feedback! Go to Configure > Custom definitions. Returns 'true' if the content is visible. Google analytics reporting dimensions & metrics are incompatible Remember that you need to enter your account and property ID as requested in this photo. The number of times users clicked an item when it appeared in a list. Select a dimension or metric for additional details such as descriptions and attributes. Includes Google Ads and Manual Campaigns. (screen_view + page_view events) / sessions. Fast-track your Digital Marketing journey, the data-driven way. Repeated views of a single page or screen are counted. To learn more, see https://support.google.com/google-ads/answer/2567043. A dimension can have one or more characteristics. Pros and cons of "anything-can-happen" UB versus allowing particular deviations from sequential progran execution, An exercise in Data Oriented Design & Multi Threading in C++. Similar to other analytics tools Google Analytics 4 was not built specifically for your business so it wont give you everything you need out of the box. Although Google Analytics 4 gives us a lot of dimensions, as your business is unique you might find yourself wanting to work with a dimension that GA4 might not provide. So if we want to measure the characteristics of a dimension (predefined or custom) that do not come as default we have to create and use custom metrics. To view all the dimensions in your GA4 property you can simply filter the Pandas dataframe to return only those lines where the Type column contains the value Dimension. GA4 Explorations: How to Do Advanced GA4 Reporting Custom Metrics The dimensions and metrics supported in the Analytics Data API queries. By clicking Accept all cookies, you agree Stack Exchange can store cookies on your device and disclose information in accordance with our Cookie Policy. The platform and type of device on which your website or mobile app ran. Choose the scope (user or event). how to get around ga4 incompatible combination of dimensions and metrics first_open, purchase) are marked as conversions by default. Automatically populated if Enhanced Measurement is enabled. This metric requires an active Search Console link. The ad group name attributed to the conversion event. To learn more about Keywords, see . The combined values of the dimensions 'source' and 'medium'. Populated by the event parameter 'percent_scrolled'. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. The url of the video. Weeks start on Sunday and end on Saturday. The title of the video. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1. There are reports that session-scoped dimensions will be available in GA4 sometime in the future but there is not much on product-scoped dimensions as of now. E-commerce folks, this one's for you. Digishuffle LLP 2023 All Rights Reserved. The link text of the file download. The request's dimensions & metrics are incompatible. The starting year is 0000. Now you can review the report by default channel group. This difference represents users from the cohort that were not active for the later date. Today, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources. The real value is in combining metrics and dimensions to extract the key insights we are most interested in. GA4 (Google Analytics 4) Custom Dimensions Tutorial The number of app screens or web pages your users viewed. The ad group id attributed to the conversion event. The starting month is 0000. How are Custom Dimensions Different in GA4 vs Universal Analytics? Then, in the GA4 interface, go to Configure and click on Custom definitions. Choose Create custom dimensions and provide a dimension name, scope (event or user), and the exact name of the event used in GTM. custom dimensions), and filters in the next few weeks and also we plan on rolling out an exciting feature: preset widgets and templates. The identifier of the marketing campaign. The number of users that completed their first purchase event. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers. The Dimensions & Metrics Explorer has the following features: Explore all of the dimensions and metrics- Search or browse by group. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Then, in the GA4 interface, go to "Configure" and click on "Custom definitions.". It is mandatory to procure user consent prior to running these cookies on your website. The default channel grouping that first acquired the user. How to Set Up Meta Pixel (Facebook Pixel) with Google Tag Manager, How to use Google Keyword Planner for SEO Keyword Research & Google Ads Campaign. In our example, this is view_search_results. The time that an ad unit was exposed to a user, in milliseconds. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. 500+ Dimensions & Metrics Of Google Analytics, List Of 500+ Google Ads Metrics [2022 Updated], How To Extract Facebook Ads & Page Post Insights: Like, Share & Comment To Sheets, 2018 Google Benchmarks: Bounce Rate & Avg. We all work with different business models so custom metrics are like Google Analytics on steroids. Lastly, it's worth mentioning that metrics in GA4 only have one scope (Event), while dimensions can have two scopes (Event and User). What is a Secondary Dimension in Google Analytics 4? Average revenue per active user (ARPU). Custom dimensions are one of the ways you can personalize it. The geographic region from which the user activity originated, derived from their IP address. You can find your data under the Events report. Any relative data will also be not stored / available to view anymore along with any reports using that custom dimension. Measure anything that isn't captured in GA4's default metrics and dimensions. May 02, 2023 GA4 Changes: Added to GA4 New Metrics: How would you get a medieval economy to accept fiat currency? Step 3: click on 'Metrics' under report data. Wait for 24-48 hours for the custom dimension to appear in the reports. What if youve reached your quota but want to add more custom dimensions or you want to change the scope or event parameter? Features Include: 1.) For example, I might want to track my website tags, categories or blog authors. This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion. We have discussed custom dimensions what they are, why we should use them, the differences in Universal Analytics and GA4 to different scopes of custom dimensions, their limitations, and finally how to set them up, edit, or delete them in the GA4 interface. MeasureSchool | Privacy Policy | Terms and Conditions. You can see how many User scoped and Event scoped custom dimensions youve used already and how many are left in your custom dimensions bank. Co-author uses ChatGPT for academic writing - is it ethical? Shipping amount associated with a transaction. The average numer of transactions per purchaser. And a few weeks ago, we published a blog post highlighting a part of our roadmap: GA4. Improved dimension/metric descriptions and names. Corresponds to customer.descriptive_name in the Google Ads API. Heres the glossary of all the dimensions and metrics for the new Google Analytics v4. The string 'yes' if the user signed in with the User-ID feature. The destination domain of the outbound link. Each dimension and metric has a scope: user-level, session-level, or hit-level. No sales pitches just actionable advice in the UKs SEO capital. 4. This referring URL is the user's previous URL and can be this website's domain or other domains. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency. Automatically populated if Enhanced Measurement is enabled. Landing page report in Google Analytics 4, ICYMI Great PPC Posts You May Have Missed This Week April 29, 2022 PPCChat. The specific variation of a product. Google Analytics provides a plethora of dimensions and metrics by . Note:Its against the Google Analytics terms of services to send personally identifiable information to your GA4 as a custom metric (source). The number of times the item details were viewed. The starting minute is 0000. SearchLeeds (https://www.branded3.com/searchleeds/) is the biggest search conference in the North of England. 2. When using GA4, it's critical to understand the differences between metrics and dimensions, so let's get some definitions out of the way first. Find out all the different files from two different paths efficiently in Windows (with Python). How to get a list of the dimensions and metrics in your GA4 property What's a dimension in Google Analytics 4? Populated by the event parameter 'character'. For instance, you want to track an event that is not available in the native reports and send additional info with that event. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. (In my case, I call it OnSite Search Keywords so later on I can show you how to find your custom dimension). The rolling percent of 30-day active users who are also 7-day active users. Everything To Know About GA4's New Metrics And Dimensions - EasyInsights You can only change the dimension name and description, but you cannot edit the scope or event parameter.